What exactly is “the public cloud?”

When businesses decide to take advantage of the cloud, they often go right to the source: the software providers. One by one, they send the key functions of their business to a web-based version of what once existed in a single environment. This collection of cloud services, spread across the public internet, makes up the “public cloud.”

Many services, many vendor relationships

The concept of a public cloud, with software and data sprawled across the internet is a very intriguing concept, and any business taking this path certainly wouldn’t be the first to do so. There are, however, some things to consider. Each cloud component carries its own set of user profiles, data, customer service, technical support, and downtime. Additionally, each public cloud, once part of a single environment, is rarely held responsible for how well it works with the rest of the public cloud.

You may have heard of someone playing “the Blame Game” before, whether in relationships, politics, or even business. But you’d be hard pressed to find a better example of it than the way that cloud providers defer responsibility, and point to their lengthy list of terms and conditions as to why they can’t be held accountable for your problems.

Vendor Puppet
Shrunken Cloud

Shrinking the Public Cloud

Ultimately, businesses find themselves wishing that they could experience the benefits of a move to the cloud (no more servers to buy, reduced liability, on-demand scaling,) without losing the advantages of a traditional server environment (central management, a single point of contact, real accountability, and better integration of software and data.) Thankfully, this “best of both worlds” dynamic is exactly what Brightline has been providing to a variety of businesses

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